I led the design team and worked closely with the internal delivery team to develop the brief and manage client expectations throughout. The internal client wanted to emphasise the real-world implications of the digital solutions explored. We used Cinema 4D to create a paper effect, making the final assets feel tangible and real. Digital systems were reinforced through animation, where a blue digital current ran through assets, highlighting digital twins, sustainable approaches, and data lakes. We developed a suite of illustrations for social media to promote the event on Arup’s channels, presentation materials, and backdrops.